Ready, set, take CRM higher
Want to win a prize? Then give us a social shout-out. That was the thinking behind Reply2Fly, a new website that we created for last month’s Dreamforce conference in San Francisco.
For the conference, Innoveer’s top giveaway was enticing: a $2,000 travel voucher. Given organizations’ increased focus on becoming social businesses, however, we decided to make the contest a demonstration of how you can use social CRM to generate concrete business results.
Social Mavens Earn Top Points
In the case of our Reply2Fly app, participants would gain points whenever they:
- Register to win at http://reply2fly.com
- Complete their social profile
- Visit Innoveer’s booth at the conference and talk to us
- Tweet or Retweet content from @innoveer with the following hashtags: #reply2fly #DF12
- Follow @innoveer on Twitter
- “Like” the contest on Facebook
- Mention the contest in a Facebook post
Contest Participants Power Salesforce Leads
From a gamification angle, each of the above actions–including every tweet or retweet–earned participants more points, and these points increased an individual’s chance of winning.
But by registering for the contest, participants also allowed Facebook or Twitter to share their information with Innoveer, which we capture using Salesforce. So we know who they are, we have their contact details, and we’re able to build up that information in our targeting profile for each person. Furthermore, because our FB- and Twitter-connected app is linked to Marketo, which is what we use internally for marketing automation, we can easily add conference-goers to marketing campaigns, score how important they are, and watch how many times their visit our site, then use that information to deliver the best possible leads to our sales team.
Anatomy 101: Gamification App
The Reply2Fly app was notable not just for its social, sales, and marketing pedigree, but also for how it works behind the scenes–and I want to give a shout-out to Innoveer’s Andrew Sim and Thaddeus Wojcik, who built the app’s front end using Heroku, which has built-in connectors to Facebook and Twitter. On the back end, meanwhile, they used a combination of the Salesforce Facebook connector and their custom Heroku code to connect the social networks with our Salesforce system.
CRM Sessions: Gamification, Siebel, Integration
Beyond using Dreamforce to demonstrate how businesses can tap social CRM to generate business results with a social app, we also led or participated in several well-attended sessions. Notably, Andrew participated in the Bunchball presentation, talking about the work that Innoveer is doing with its customers on the gamification front. Likewise, Innoveer’s Eric Schoenfeld led a table talk session on gamification as well.
In addition, Innoveer led a session on how to upgrade from Siebel CRM to Salesforce, and presented with Informatica on the topic of CRM, customer records, and data integration.
Free Swag For Cloudforce
In other words, we had a strong showing at Dreamforce not just with attendees to our presentations, but also with the 1,100 people who swung by our booth and had their IDs scanned. Some of them even left us follow-on social shout-outs:
Props to @innoveer for providing the most useful booth giveaways from #DF12!
— CirrusConsultingGrp (@cirruscg) October 2, 2012
Now, in the wake of Dreamforce, preparations are already well underway for Cloudforce, which happens this Friday at the Javits Center in New York City. As with Dreamforce, we’ll be supplying all visitors to our booth (#117) with the latest in free conference swag: an iPad/iPhone/iPod charger keychain, or an Android and BlackBerry (mini-USB) charger keychain. So don’t be a stranger.
Learn More
What’s the best way to implement a sales force automation (SFA) program? Or would you like to know the top sales effectiveness or marketing automation questions–and answers–you should be asking, to make your current CRM program even better? For all this and more, check out our Innoveer’s CRM expert videos.
Post and thumbnail photos courtesy of Flickr user Kevin Dooley.